Archive for August, 2010

Marketing Automation Systems and Software Packages

Marketing Automation is the name that is assigned to any software platform that is created to help marketing groups and departments simplify their processes through automating tasks that are repetitive. The employees of consulting firms, marketing departments, and marketing groups all gain important time in specifying both outcomes and criteria for processes and tasks that are subsequently understood, stored, and carried out by the program in question. This greatly reduces man made mistakes and boosts efficiency of the tasks being

The Advantages of Using SaaS in CRM

SaaS stands for Software as a Service, which is the utilizing of software over the Internet for a per user fee. When businesses begin to implement a program of Customer Relationship Management, they will likely also contemplate new software packages. Although expensive software packages can be purchased to be installed and used on each and every single terminal or server in a company, a more economical approach to obtaining and utilizing new software lies in the SaaS concept, in particular

Vendor Relationship Management

Vendor Relationship Management, also known by its acronym VRM, proves to be the inverse of Customer Relationship Management. Where CRM attempts to understand the complete needs of the customer, VRM operates under the goal of outlining the technologies, tools, and services that enable the customers to manage vendor relationships. Those vendors who work with these technologies, tools, and services gain the ability to develop superior relationships with their customers. Vendor Relationship Management has emerged to become a competitor with Customer Relationship

No one will make the argument that social networking via social media has not forever altered the means that people communicate and connect. These impressive new technologies are being internalized by individuals in every country of the world who represent all age groups. Because of this fact, an entirely new and different audience can be reached by any person who possesses email and access to the Internet. In particular where companies are concerned, this phenomenon of social networking has dramatically

Customer Relationship Management is more than a simple implementation of new technological solutions for a company. It is an entire strategy to understand better and in more depth a customer's behaviors and needs, so that the firm is able to improve its existing relationships with the customer. This means that it proves to be more of a business philosophy than a technical solution for helping to deal more efficiently with customers. Still, a successful implementation of customer relationship management programs

Customer Relationship Management Terms & Buzzwords

Customer relationship management, also known by its acronym CRM, has taken the business world by storm. While there are many thousands of companies that have adopted these helpful technologies, there are countless thousands of others who have not yet availed themselves of them. There are a variety of reasons for this fact. Among them is the reality that many business owners and some management teams simply do not fully understand customer relationship management and what is involved with the concept.