Archive for October, 2010

Tips for Managing CRM Project Requirements

The universal rule of thumb in businesses or the 80-20 rule states that 80% of a business’s sales come from 20% of its customers; this goes to show the importance of customer relationship management, also emphasizing on the fact that customers hold the reins to the relationship. Without a CRM, a sale is just a one-time sale; you create a loyal customer and improve his buying frequency only by ensuring proper service. It is very important to understand that the