Posts Tagged ‘Marketing’

Marketing Automation Systems and Software Packages

Marketing Automation is the name that is assigned to any software platform that is created to help marketing groups and departments simplify their processes through automating tasks that are repetitive. The employees of consulting firms, marketing departments, and marketing groups all gain important time in specifying both outcomes and criteria for processes and tasks that are subsequently understood, stored, and carried out by the program in question. This greatly reduces man made mistakes and boosts efficiency of the tasks being

Vendor Relationship Management

Vendor Relationship Management, also known by its acronym VRM, proves to be the inverse of Customer Relationship Management. Where CRM attempts to understand the complete needs of the customer, VRM operates under the goal of outlining the technologies, tools, and services that enable the customers to manage vendor relationships. Those vendors who work with these technologies, tools, and services gain the ability to develop superior relationships with their customers. Vendor Relationship Management has emerged to become a competitor with Customer Relationship

Key Business Process Areas in CRM

Customer Relationship Management, or CRM as it is commonly known, involves a great number of potential areas of efficiency for any business organization. There are similarly a variety of key business process areas relevant to CRM systems. Among them are the processes of marketing, sales, service, partner channel management, interaction centers, web channels, business communication and real time offer management, and trade promotion. Where marketing is concerned, customer relationship management systems increase customer demand and align the marketing processes. This is

Customer Relationship Management

Customer relationship management, or CRM, is a strategy that is recognized broadly and implemented widely to both manage and increase the quality of a company's interactions with a variety of clientele and potential business interests. Customer relationship management involves the use of technology to optimize business processes through organization, synchronization, and automation. This optimization primarily involves activities related to sales, but may also involve activities related to technical support, marketing, and customer service. The primary goals of customer relationship management