Posts Tagged ‘Partner Channel Management’

Key Business Process Areas in CRM

Customer Relationship Management, or CRM as it is commonly known, involves a great number of potential areas of efficiency for any business organization. There are similarly a variety of key business process areas relevant to CRM systems. Among them are the processes of marketing, sales, service, partner channel management, interaction centers, web channels, business communication and real time offer management, and trade promotion. Where marketing is concerned, customer relationship management systems increase customer demand and align the marketing processes. This is