No one will make the argument that social networking via social media has not forever altered the means that people communicate and connect. These impressive new technologies are being internalized by individuals in every country of the world who represent all age groups. Because of this fact, an entirely new and different audience can be reached by any person who possesses email and access to the Internet. In particular where companies are concerned, this phenomenon of social networking has dramatically
Customer relationship management, also known by its acronym CRM, has taken the business world by storm. While there are many thousands of companies that have adopted these helpful technologies, there are countless thousands of others who have not yet availed themselves of them. There are a variety of reasons for this fact. Among them is the reality that many business owners and some management teams simply do not fully understand customer relationship management and what is involved with the concept.